Search Engine Optimisation & Pay Per Click Training Courses

The course tutor is Google Adwords Professionally Qualified & has 8 years experience in search engine optimisation & pay per click marketing so is well qualified to teach the basics of the skills required to advertise online. We say basic as you can't become experts after 1 day. We've been doing this for 8 years & it's still a steep learning curve in an ever changing industry.

The course gives you a basic understanding of how it all works & how you can start to market your website online. Maximum number of course places is 10, we prefer a small number to encourage interaction & a relaxed atmosphere. The courses are held in Halifax in country surroundings with amazing views at a golf club, there is free parking & all food & coffee is included. The price for a 1 day course is £249. Payment needs to be received before course date by cheque, paypal or bank transfer.

We can also provide 1 on 1 training to companies & individuals on both search engine optimisation & pay per click marketing, this can be inhouse at a location of your choice, our hourly rate is £50 for this. Simply email us with your requirements.

Course Details

Duration: 1 day 9.00am - 5.30pm
Location: Halifax Golf Club, Halifax, West Yorkshire
Price: £249 inc lunch & refreshments
Book Now: training@funkyowl.co.uk
......................................................................................................................

Why Pay Per Click is essential to your online business. What is pay per click marketing What pay per click networks are there? Identifying keywords & phrases to target high traffic Why the correct keywords is vital to pay per click How & where to research the correct keywords Where to find figures on keyword search volume Free tools on the web to help your pay per click Creating your pay per click campaigns Preparing to create an online pay per click campaign How to structure a pay per click accounts right How to get started with Google Adwords How to write effective & creative adcopy How adcopy promotes click through rates (CTR's) How to use the tips & tricks on Google adwords How highly relevant ads increase conversion rates How to use landing pages to increase conversions Using correct call to action phrases How to manage your budget How to measure your pay per click campaigns success How to track conversions & leads from campaigns Reviewing keywords & performance Testing your live pay per click campaigns. Price: £249 inc lunch & refreshments

Introduction to search engine optimisation The reason for search engine marketing How search engines & directories work Defining your E-marketing campaign targets How to choose your keywords & phrases Choose the correct keywords & phrases How to see if your your keywords are used? Use your your top ranking competitors Onsite search engine optimisation Adding titles & metatags throughout your site Optimising your page for target keywords Optimising your website as a whole Is your website structure search engine friendly Sitemaps & navigation techniques What should I not do & avoid Spamming methods, how to avoid them What's spamming, what does it do, should I do it Spamming techniques & the consequences How to create a successful link campaign safely Why link popularity is essential to your website Getting sites to link to you Keeping track of your link campaign Getting your website listed on search engines Which search engines & directories are worth it What is a free listing What is a paid listing Is it worth the effort & cost Submitting your site to search engines Checking your progress How to check rankings Useful online tricks & tips Web stats & their usefulness What to do next, what happens now Getting people to come back & repeat custom Use search engines to promote brand awareness Tips & online tools for search engine optimisation Price: £249 inc lunch & refreshments

SEO Training Course Dates

Friday 31st October 2008
Friday 7th November 2008
Friday 14th November 2008

Book Now: training@funkyowl.co.uk